Cricket Empire
Cricket Empire
Cricket Empire
UX/UI design and tournament interfaces. 2M+ users in 3 months
UX/UI design and tournament interfaces. 2M+ users in 3 months
UX/UI design and tournament interfaces. 2M+ users in 3 months
GameDev
GameDev
GameDev
Mobile
Mobile
Mobile
B2C
B2C
B2C
Context
Context
Context
Cricket Empire is a multiplayer game launched with Parimatch for the Indian Premier League. Players build teams, upgrade managers, and compete in tournaments. My role: UX/UI design, icons, marketing screens, and promo pages.
Cricket Empire is a multiplayer game launched with Parimatch for the Indian Premier League. Players build teams, upgrade managers, and compete in tournaments. My role: UX/UI design, icons, marketing screens, and promo pages.
Cricket Empire is a multiplayer game launched with Parimatch for the Indian Premier League. Players build teams, upgrade managers, and compete in tournaments. My role: UX/UI design, icons, marketing screens, and promo pages.
Problem
Problem
Problem
Players needed a cricket game that combined competition, entertainment, and accessibility.
Players needed a cricket game that combined competition, entertainment, and accessibility.
Players needed a cricket game that combined competition, entertainment, and accessibility.
KPI / Goals
KPI / Goals
KPI / Goals
• Increase user engagement.
• Boost in-app purchases.
• Launch the game in sync with the IPL season.
• Increase user engagement.
• Boost in-app purchases.
• Launch the game in sync with the IPL season.
• Increase user engagement.
• Boost in-app purchases.
• Launch the game in sync with the IPL season.
Research
Research
Research
User preferences in India highlighted the importance of competitive tournaments and simplified navigation.
User preferences in India highlighted the importance of competitive tournaments and simplified navigation.
User preferences in India highlighted the importance of competitive tournaments and simplified navigation.
Target Audience
Target Audience
Target Audience
Indian cricket fans aged 18–40.
Indian cricket fans aged 18–40.
Indian cricket fans aged 18–40.
Result
Result
Result
Outcomes
Outcomes
Outcomes
500K+ users in the first month, over 2M players within 3 months.
500K+ users in the first month, over 2M players within 3 months.
500K+ users in the first month, over 2M players within 3 months.
