The Chronis
The Chronis
The Chronis
Design of an analytical platform with a news aggregator. Database growth and high conversion to subscription.
Design of an analytical platform with a news aggregator. Database growth and high conversion to subscription.
Design of an analytical platform with a news aggregator. Database growth and high conversion to subscription.
FinTech
FinTech
FinTech
Web
Web
Web
Mobile
Mobile
Mobile
B2C
B2C
B2C
Context
Context
Context
The Chronis is an advanced analytics platform built by traders for traders. It aggregates economic news, financial event analysis, and price forecasts in real time. My role: UX/UI design, creation of the visual language, user interface design, and marketing visuals for social media.
The Chronis is an advanced analytics platform built by traders for traders. It aggregates economic news, financial event analysis, and price forecasts in real time. My role: UX/UI design, creation of the visual language, user interface design, and marketing visuals for social media.
The Chronis is an advanced analytics platform built by traders for traders. It aggregates economic news, financial event analysis, and price forecasts in real time. My role: UX/UI design, creation of the visual language, user interface design, and marketing visuals for social media.
Problem
Problem
Problem
Traders had to constantly monitor multiple sources, wasting time searching and analyzing data instead of focusing on trading.
Traders had to constantly monitor multiple sources, wasting time searching and analyzing data instead of focusing on trading.
Traders had to constantly monitor multiple sources, wasting time searching and analyzing data instead of focusing on trading.
KPI / Goals
KPI / Goals
KPI / Goals
• Increase conversion to paid subscription.
• Reduce the time traders spend on information search.
• Improve usability and data perception.
• Increase conversion to paid subscription.
• Reduce the time traders spend on information search.
• Improve usability and data perception.
• Increase conversion to paid subscription.
• Reduce the time traders spend on information search.
• Improve usability and data perception.
Research
Research
Research
Market analysis showed there was no product that combined multiple news sources in one place. Hypothesis: aggregating news + analytics would improve user engagement and efficiency.
Market analysis showed there was no product that combined multiple news sources in one place. Hypothesis: aggregating news + analytics would improve user engagement and efficiency.
Market analysis showed there was no product that combined multiple news sources in one place. Hypothesis: aggregating news + analytics would improve user engagement and efficiency.
Target Audience
Target Audience
Target Audience
Men and women aged 25+, interested in Forex, crypto, and financial markets.
Men and women aged 25+, interested in Forex, crypto, and financial markets.
Men and women aged 25+, interested in Forex, crypto, and financial markets.
Result
Result
Result
Outcomes
Outcomes
Outcomes
Traders could focus on trading instead of searching for data. Paid subscription conversion exceeded 25%.
Traders could focus on trading instead of searching for data. Paid subscription conversion exceeded 25%.
Traders could focus on trading instead of searching for data. Paid subscription conversion exceeded 25%.
